Who are Pac Collective? How would you define it?
When we met in 2017, we bonded over a shared interest in portraiture and fine art photography
which we worked on together for over a year.
We took our first commercial gig hoping we could find a way to sidestep some of the tropes that come along with most mainstream advertising.
From that first shoot we realized this was were our attention needed to be.
Tell us a little bit about your slogan “U are what u eat.”
The French physician Anthelme Brillat-Savarin in 1826 wrote: Dis-moi ce que tu manges, je te dirai ce que tu es.
"Tell me what you eat, and I will tell you what you are."
This also reflects the consumer choices we make and how they indicate so many things about our affiliations;
where we go, what we do, and how we do it.
As consumers, we become what we buy: u are what u eat.
Also, it's the plot of the Pac-Man video game so it just kind of works.
What would be your definition of beauty? Do you identify with what you see on the internet?
We believe that beauty is the freedom to choose what you believe is beautiful. Anything and everything has the potential to be beautiful.
It's really a matter of perspective. When beauty is dictated by "norms," defined by fear or negativity, it ceases to be beauty.
Like most people, we identify with a lot of what we see on the internet, but there's also a lot that we don't identify with and that's how it should be.
At its best, the internet reflects our own beauty back to us and exposes us to new kinds of beauty and we hope to contribute on both counts.
What did you like about our brand and what made you want to work with us?
Right away we were inspired by the style and range of the pieces but we both had more personal reasons as well. Joshua has roots in South America and immediately felt a connection to the aesthetic and feeling of Bloody Mary. As a trans man, Zeffi appreciated the simplicity and structure of his set and how it left room for his masculinity.